Columbia Sportswear Co.’s stock value reached it’s peak at almost $70 in 2007 and fell ever since together with the rest of the economy. The past six months however have been particularly good for the footwear and apparel company. With the purchase of Zappos by Internet giant ebay, Columbia shoes has seen a boost in sales and popularity.
The stock has been upgraded in status and the trend is looking up. To add more interest to the brand, Columbia apparel recently announced a lower-priced line of products to appeal to a larger market.
In a related story, Columbia Sportswear opened a lawsuit against a former footwear designer, alleging that he used company time, equipment and information to do work for competitors.
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