Branding is sacred, and The Ten Commandments seem to be in need of a marketing push. Members of a Christian group, dismayed by the results of a survey of 1,000 Americans, are speaking up.

“Knowing and loving the Ten Commandments empowers people and feeds their souls, while knowing the contents of a famous hamburger, at most, only feeds the stomach,” said Dr. Ron Wexler, president of the Ten Commandments Commission, in a press release.

Got it? Yes, marketers promoting an animation movie of The Ten Commandments took theirs and other people’s time to establish a correlation between The Ten Commandments and the ingredients of a Big Mac. The random survey showed that respondents could recall both the Big Mac ingredients and the members of the fictional TV series Brady Bunch family more easily than they could name the Ten Commandments.

Those craving for more, take this:

The vast majority of those surveyed could easily name the primary ingredients in a Big Mac: Two all beef patties (80%), lettuce (76%), sesame seed bun (75%), special sauce (66%), pickles (62%) and cheese (60%).

Even those who attend a place of worship at least once a week had a bit of trouble naming all ten. “Thou shalt not kill” (70%) and “Thou shalt not steal” (69%) are still less top-of-mind with this group than the top two ingredients in a Big Mac – two all beef patties and lettuce. (Oh! Lord).

The Ten Commandments (the movie) will be the first film in the “Epic Stories of the Bible,” produced by Promenade Pictures and Motive Entertainment.